6 Effective Ways To Make Weight Loss Google & Facebook Ads Work Better In 2023

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Strengthen Ways To Target Fitness Audience On Google & Facebook Ad

Want to stand out among many weight loss advertisements?Is it just spending a lot of advertising budget to put weight loss ads at will? Today we are learning weight loss ad techniques through detailed data analysis. First of all

Obesity is an invisible health killer. With the improvement of living standards in modern society, people are paying more and more attention to healthy living, and the requirements for physical fitness are getting higher and higher. There are more and more people who need to lose weight.

Here we introduce 6 effective methods to understand from multiple angles to help advertisers better carry out weight loss ads.

Combining these methods with the possibilities given by a trustworthy platform, such as MyLead may result in great effects. Before you get to the methods, make sure to choose one of the bestNutra offers to higher your chances of effective advertising. And if you need any help

1. Find a suitable online platform for weight loss ad:
There are many online platforms that can be used for advertising, such as global search engines like Google, and social hegemons like Facebook. Which platform is more suitable? I use Google Webmaster Tools to analyze.

BigSpy is a multi-channel ad spy tool. I searched for the keyword “weight loss” on Google and got the following results:

Facebook Meta Ads Manager
Facebook is the largest social network platform, displaying 32085 recent ads related to weight loss Facebook Meta Ads Manager. The creative types of advertisements related to weight loss are mainly videos and pictures. Facebook has a variety of promotion methods, and can accurately locate users and cover them across platforms. The placement of weight loss ads on Facebook is the right choice.

Instagram Ads Manager
Instagram is also a major platform for weight loss advertising. In the last 3 months, there were more than 7,000 weight loss advertisements on Instagram Ads. Because Instagram and Facebook ads can use the same advertising management system, we found that the advertising materials of these two platforms are partially similar.

Youtube
There have been 86video ads related to weight loss on Youtube in the last 3 months. Youtube is a search advertising platform Accurately achieve advertising, let users in need understand the product.

Pinterest
we saw that there are 716 weight loss-related image advertisements on Advertising on Pinterest. Because Pinterest is a platform where women are the main users, the advertising creativity here is more biased towards women, and women pursue higher body management, so Pinterest is also A suitable weight loss ad platform.

Through a simple comparison of the above platforms, we can find that Facebook and Instagram are the most suitable weight loss ad platforms, and they are also highly competitive ad platforms. In addition to the above channels, we can also compare more ad platforms from BigSpy. we began to produce eye-catching advertising ideas.

2. Attractive weight loss ad creative:
Weight loss is a particularly strict part of Facebook when accepting or rejecting ads. Fortunately,Facebook’s advertising policies clarify acceptable and unacceptable content.

When making Facebook ads of Facebook for weight loss ads. Facebook clearly prohibits the use of pictures before and after weight loss. In addition, you can’t use unrealistic pictures on Facebook to avoid the wrong perception of users. we have to learn excellent advertising cases from the ad spy tool.

Here

Image ad format
Although there are multiple ad formats on Facebook, images are still the main creative type. The production of pictures is simple, and pictures can vividly express and publicize the core value of the product. A beautiful picture can quickly catch the eyes of users. In addition, advertisers can use multiple pictures to do A/B testing to find the best advertising ideas. The picture creativity of weight loss advertisements is positive. advertisements mainly make usersfeel that the product is safe and reliable through advertising content, so that users can generate trust and positive power.

Successful examples:
Trim Down Club provides a healthy recipe to help users lose weight. The weight loss method it uses is safe and healthy, making more users believe that this recipe is a reliable way to lose weight. This ad was launched in December 2019 and received 26.2k likes after 124 days. It shows users the main food in the recipe for weight loss. It looks delicious and low-fat.

What Does It Cost to Get Started?
Nothing! AdSense costs nothing to get started. If you choose to use AdSense and support Google advertising on your site, you’ll be able to check the reports in your account immediately to see how well the program is panning out for you. You also might choose to jigger your ad styles and formats to see which ones give you the biggest returns. To sign up, all you need to do is submit an application.

If Google Ads is more your speed, check out our blog to learn some effective strategies to make the most of your paid search budget.

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